Changing the Culture Around Digital Content

In today’s world, there has been a big push in implementing digital technologies to improve quality of life. Fab Labs has been an exceptional example of this push.

The founding principle of a Fab Lab is to offer a communal space for members to collaborate and learn “how to make almost anything”. A typical lab is equipped with a 3D printer and other means of digital fabrication, including CAD software and 3D scanners.

Since Fab Labs first started at the Center for Bits and Atoms at the Massachusetts Institute of Technology (MIT) in 2001, they have spread to become a global movement with over 1000 different locations.

Just like Fab City Makers, D3CRYPT3D is not about technology, but is instead about the culture around technology and changing the way people view digital content.

Recently, we had a call with one of the biggest CG marketplaces. We discussed encryption and using it in the context of 3D, and it all came down to the concept of changing the culture around what digital media is.

We do not see digital art as a copy and paste function. It is a craft that takes tremendous skill – it takes hours, days, and years of perfecting 3D objects to create finished products. The only way, as an industry, we can reach our full potential is by changing people’s attitudes about how they view digital content.

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